Millennials

Faking 'Wokeness': How Advertising Targets Millennial Liberals for Profit

Faking 'Wokeness': How Advertising Targets Millennial Liberals for Profit

Alissa Quart

FEATURES

Co-published with The GuardianBanking on a coveted demographic that is increasingly in the bluest cities, brands are ‘trying to make their toilet paper save the world’.

The Forgotten Working-Class Millennials

The Forgotten Working-Class Millennials

Johanne Rahaman

PHOTOGRAPHY

Co-published with Fusion. For working-class millennials, especially those of color, the stereotype of the lazy and entitled parasite just doesn't fit.