Quart: It was predatory in a few ways, really. One was that it confused the corporate identity of Abercrombie and the advertising with the editorial. It preyed on young consumers not understanding the difference between editorial content and sales content. Back then it led, I saw, to a way that girls were objectifying themselves and commodifying themselves. It ultimately led to boys also objectifying themselves and commodifying themselves — not to the same extent, but far more than they were when I started reporting Branded a little more than two decades ago.