Forde developed the framework for Mom’s Hierarchy of Needs, an organization that looks at the challenges mothers face in making time for self-care, interests, and healthy relationships. The priorities at the base of the hierarchy, such as raising children and taking care of household tasks, mean self-care is often left out. She also helps employers retain working parents and create inclusive workplaces, and has been running an ongoing multi-wave study of parents’ attitudes and experiences of combining paid work and child care since the start of the COVID-19 pandemic.